A complete redesign of Tide.com, updating it for the modern and responsive web as well as aligning it with Tide’s evolving marketing visuals and design language.
Leading to the design phase, inspiration was gathered regarding fun, engaging, educational interactions, as well as moments of whimsy from a variety of websites.
Role: Product Design, Art Direction
Including a stain removal article finder.
Less a linear process, more the elements that I keep in mind while designing.